Does your child reach for your toiletries instead of theirs?
Too often, children’s skincare is splashed with cartoon characters and cluttered packaging. We learnt first hand that kids prefer their toiletries to have the same look, feel, and scent as the products they see their parents using.
So, instead of cartoon mascots, we introduced an emoji as part of our logo. Kids instantly recognise it, parents appreciate the subtlety, and together it brings a sense of fun to every bottle.
We also chose unisex colours that kids love and parents don’t mind leaving on the counter.
The result? Clean, fuss-free packaging, inspired by grown-up toiletries and designed to sit proudly in any bathroom. Because bath time shouldn’t be a battle.
Allow us to introduce you to The Fragrance Pyramid...
Our products are infused with premium fragrances, thoughtfully blended with top notes, middle notes and base notes, to create well-balanced scents and a unique bathing experience. All of which are suitable for even the most sensitive skin.
We set out to create a grown-up product specifically for children. However, we understand that your child's skin, hair and scalp need gentle care.
Here's how your fave bath products come to life!
1. NPD Meeting (New Product Development)
From choosing dreamy ingredients to picking the perfect packaging - ideas turn into plans!
2. Formulation
Manufacturers draft, sample, and tweak until we are 100% happy with the formula.
3. Testing
Every formula goes through:
🧴 12-week Stability
📦 13-week Compatibility
🦠 5-week Safety Challenge
👩⚕️ Dermatology & Paediatric approval
(If it fails? Back to the lab!)
4. Design
Artwork, copy, compliance - every detail refined until it’s shelf-ready.
5. Production
After 18–24 months of formulation, development and testing, our products finally roll off the line 💛
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Suitable for sensitive skin
All the Kids Bathing Co. products are suitable for sensitive skin. They are free from sulphates and harsh chemicals. This ensures a gentle cleanse without causing any discomfort or dryness. In fact, our products are so gentle that they have been certified suitable for newborns (3kg). Psst! Adults with sensitive skin can use them too.
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Nourishing and hydrating
Our products have been carefully formulated to support the overall health of skin and hair and maintain its natural balance. All our products are enriched with aloe vera and inulin which contain vitamins and minerals that hydrate and nourish. These ingredients contribute to healthier and more radiant skin and hair.
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No more tangles
Tangles cause tears and make haircare routines a battle. Our carefully formulated kids' conditioners contain Provitamin B5 (known as panthenol), aloe vera and camellia oil. These ingredients help to minimise tangles and knots, making it easier to comb through your child’s hair after washing.
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Bubble Rich formula
Our Bath & Shower gels are designed to be dual purpose - perfect for showering, but specially formulated to create lots of long-lasting bubbles in the bath. We know kids love playing in mountains of foam, and our bubble-rich formula makes sure they get all the fun, while you get the reassurance of skin that’s left soft, fresh and clean.
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Free from sulphates
Sulphates are active ingredients (surfactants) often used in bathing products (you’ve probably seen sodium lauryl sulphate or sodium coco-sulphate in shower gels or shampoos before). However, they have been known to strip the hair of its natural oils and can even irritate the skin and scalp. Our products use gentler ingredients instead.
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We believe in transparency
We’re clear about everything that’s in our products. For more information about the ingredients we use in The Kids Bathing Co. products, what these ingredients do and why we’ve included them, head to our shop and select a product.
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Sustainability
Children are our future, and products designed for them should be made with this in mind. We care about the environment and strive to make sustainable choices.
The Kids Bathing Co. packaging is made from 30% post-consumer recycled material and is 100% recyclable, helping to reduce waste and promoting a greener tomorrow. We also have reusable pump dispensers available in our shop.
All of our products are manufactured in the UK. This not only supports the local economy but also significantly reduces the carbon footprint associated with international transportation, contributing to a more sustainable future.
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Proudly made in England
We understand that it’s important to know where your products are made – and who by. That’s why we choose to make the entire The Kids Bathing Co. in England.
Best Sellers
Organic Lime & Mango Refreshing Bath & Shower GelOrganic Lime & Mango Refreshing Bath & Shower Gel
£6.00
Aquamarine & Organic Sage Energising Bath & Shower GelAquamarine & Organic Sage Energising Bath & Shower Gel
£6.00
Multivitamin Shampoo with vitamins B3, B5, C and E and Organic Coconut oilMultivitamin Shampoo with vitamins B3, B5, C and E and Organic Coconut oil
£6.50
