Our Story

When they start reaching for your shower gel, reach for The Kids Bathing Co.

Our story started in the bath...

One day, our founder’s daughter decided she’d grown out of her usual bathing products and wanted to try her mum’s wonderfully scented shower gels and shampoos instead. Of course, they weren’t suitable for kids.

We searched high and low to find products with grown-up fragrances that were safe to use on her young skin. We couldn’t find any sophisticated, high-quality bath and shower products for kids with all the accreditations parents want.

We started The Kids Bathing Co. on a mission to change this.

Award Winning Toiletries

  • We’ve all heard the saying ‘six going on sixteen’. Our first-hand experience has shown us how important it is for growing kids to have products that align with the way they see themselves.

  • That’s why The Kids Bathing Co. products are grown-up yet playful, and our fragrances have been thoughtfully blended to create well-balanced scents and a unique bathing experience.

    We hope that The Kids Bathing Co. shampoos, conditioners and bath & shower gels become the part of your child’s self-care routine that they look forward to most. Perhaps you’ll even start using our products yourself!

Ever wondered how your fave bath products come to life?

  • 1

    NPD Meeting (New Product Development)

    From choosing dreamy ingredients to picking the perfect packaging - ideas turn into plans!

  • 2

    Formulation

    Manufacturers draft, sample, and tweak until we are 100% happy with the formula.

  • 3

    Testing

    Every formula goes through:
    🧴 12-week Stability
    📦 13-week Compatibility
    🦠 5-week Safety Challenge
    👩‍⚕️ Dermatology & Paediatric approval
    (If it fails? Back to the lab!)

  • 4

    Design

    Artwork, copy, compliance — every detail refined until it’s shelf-ready.

  • 5

    Production

    After 18–24 months of care, our products roll off the line — ready for your little one’s skin. 💛

  • Proudly made in England

    We understand that it’s important to know where your products are made – and who by. That’s why we choose to make the entire The Kids Bathing Co. in England.

  • Suitable for sensitive skin

    We set out to create a grown-up product specifically for children. All our products are dermatologically tested, paediatrician-approved and suitable for sensitive skin. Psst! Adults with sensitive skin can use them too.

  • We believe in transparency

    We’re clear about everything that’s in our products. For more information about the ingredients we use in The Kids Bathing Co. products, what these ingredients do and why we’ve included them, head to our shop and select a product.

  • Sophisticated fragrances

    We make products for kids who would love to use toiletries with premium ingredients and grown-up fragrances. Find out how we expertly blend base notes, middle notes and top notes to create a brilliant bathing experience here.

Featured collection

  • Organic Lime & Mango Strengthening Kids Shampoo
    Organic Lime & Mango Strengthening Kids Shampoo

    Organic Lime & Mango Strengthening Kids Shampoo

    £6.00
  • Organic Lime & Mango Refreshing Bath & Shower Gel
    Organic Lime & Mango Refreshing Bath & Shower Gel

    Organic Lime & Mango Refreshing Bath & Shower Gel

    £6.00
  • Organic Lime & Mango Nourishing Kids Conditioner
    Organic Lime & Mango Nourishing Kids Conditioner

    Organic Lime & Mango Nourishing Kids Conditioner

    £6.00
  • Organic Shea & 
Coco Relaxing Bath & Shower Gel
    Organic Shea & 
Coco Relaxing Bath & Shower Gel

    Organic Shea & 
Coco Relaxing Bath & Shower Gel

    £6.00
  • Reusable pump dispenser

    Reusable pump dispenser

    £1.50
  • Aquamarine & Organic Sage Energising Bath & Shower Gel
    Aquamarine & Organic Sage Energising Bath & Shower Gel

    Aquamarine & Organic Sage Energising Bath & Shower Gel

    £6.00
  • Bath & Shower Gel Trio

    Bath & Shower Gel Trio

    £18.00