Our Story
When they start reaching for your shower gel, reach for The Kids Bathing Co.
Our story started in the bath...
One day, our founder’s daughter, Gia, decided she had outgrown her usual bath products and wanted to try her mum’s beautifully scented shower gels and shampoos instead. But having suffered from a cow’s milk protein allergy as a baby, Gia was left with eczema-prone, sensitive skin. Her father, a Doctor, knew that adult formulations simply weren’t suitable for young, developing skin.
So the search began...
We looked high and low for toiletries that children would love and parents could trust. But everything we found was either too harsh, too babyish, or lacked the trusted accreditations we were looking for.
Determined to create something better, we brought together chemists, GPs, dermatologists, and consultant Paediatricians to develop a range that was both gentle and genuinely exciting for kids to use.
After two years of development and testing, The Kids Bathing Co. was born, with one clear mission: to bridge the gap between baby and adult toiletries.
All of our products are dermatologically tested and paediatrician approved, suitable for sensitive skin, and proudly made right here in England.
Because children shouldn’t be pushed into using toiletries that aren’t suitable for them simply because there’s no alternative.
