Our Story

When they start reaching for your shower gel, reach for The Kids Bathing Co.

Our story started in the bath...

One day, our founder’s daughter decided she’d grown out of her usual bathing products and wanted to try her mum’s wonderfully scented shower gels and shampoos instead. Of course, they weren’t suitable for kids.

We searched high and low for toiletries that would appeal to children and earn a parent's approval. But everything we found was either too harsh, babyish, or just didn't have all the trusted accreditations we wanted.

We started The Kids Bathing Co. on a mission to change this: To bridge the gap between baby and adult toiletries.

Award Winning Toiletries

  • "We’ve all heard the saying ‘six going on sixteen.’

    The Kids Bathing Co. was created to ensure children never feel pushed into using products that aren't suitable for their developing skin microbiome."

  • We hope that The Kids Bathing Co. shampoos, conditioners and bath & shower gels become the part of your child’s self-care routine that they look forward to most. Perhaps you’ll even start using our products yourself!

Loved by Kids, Trusted by Parents

  • ★★★★★

    “Finally, bath time without tears!”

    “My daughter used to dread hair washing because brushing afterwards was always a battle. Since we started using The Kids Bathing Co. multivitamin shampoo and conditioner, her hair is soft, shiny, and so much easier to manage. It’s cut down tangles so much that we don’t even need a detangling spray anymore.”

  • ★★★★★

    “A win for both parents and kids.”

    “The Kids Bathing Co. smells amazing! I love that the ingredients are safe and gentle. My kids love the packaging so much so that bath time has gone from a chore to something they actually look forward to. ”

  • ★★★★★

    “No more dry skin.”

    “My son’s skin used to get so dry after baths. Since switching to The Kids Bathing Co. body wash, his skin feels smooth and hydrated. ”

  • ★★★★★

    “Great for gifting.”

    “I bought a toiletry set for my niece’s birthday and her mum couldn’t stop raving about it. It’s practical, cute, and something parents actually need.”

  • ★★★★★

    “Perfect for sensitive skin.”

    “My youngest reacts to almost everything, but these toiletries have been a dream. No redness, no irritation - just clean, happy skin.”

  • ★★★★★

    “Affordable luxury.”

    “The quality feels like a high-end product, but the price is so reasonable. Definitely worth every penny and lasts such a long time.”

  • ★★★★★

    “The only brand we use now.”

    “After trying these toiletries, I’ve completely switched over. My kids love them and so do we. They are used by the whole family!”

  • ★★★★★

    "Non-greasy. Non-sticky. Just soft, smooth skin!"

    “I’ve tried so many lotions for my kids, but this multivitamin cream is by far the best. It absorbs quickly and makes their skin feel unbelievably soft and smooth without being greasy or sticky. I feel good knowing it’s gentle and packed with vitamins.”

  • Proudly made in England

    We understand that it’s important to know where your products are made – and who by. That’s why we choose to make the entire The Kids Bathing Co. in England.

  • Suitable for sensitive skin

    We set out to create a grown-up product specifically for children. All our products are dermatologically tested, paediatrician-approved and suitable for sensitive skin. Psst! Adults with sensitive skin can use them too.

  • We believe in transparency

    We’re clear about everything that’s in our products. For more information about the ingredients we use in The Kids Bathing Co. products, what these ingredients do and why we’ve included them, head to our shop and select a product.

  • Sophisticated fragrances

    We make products for kids who would love to use toiletries with premium ingredients and grown-up fragrances. Find out how we expertly blend base notes, middle notes and top notes to create a brilliant bathing experience here.

Featured collection

  • Organic Lime & Mango Refreshing Bath & Shower Gel
    Organic Lime & Mango Refreshing Bath & Shower Gel

    Organic Lime & Mango Refreshing Bath & Shower Gel

    £6.00
  • Organic Shea & 
Coco Relaxing Bath & Shower Gel
    Organic Shea & 
Coco Relaxing Bath & Shower Gel

    Organic Shea & 
Coco Relaxing Bath & Shower Gel

    £6.00
  • Multivitamin Shampoo with vitamins B3, B5, C and E and Organic Coconut oil
    Multivitamin Shampoo with vitamins B3, B5, C and E and Organic Coconut oil

    Multivitamin Shampoo with vitamins B3, B5, C and E and Organic Coconut oil

    £6.50
  • Aquamarine & Organic Sage Energising Bath & Shower Gel
    Aquamarine & Organic Sage Energising Bath & Shower Gel

    Aquamarine & Organic Sage Energising Bath & Shower Gel

    £6.00
  • Reusable pump dispenser

    Reusable pump dispenser

    £1.50
  • Multivitamin Conditioner with vitamins B3, B5, C and E and Organic Coconut oil,
    Multivitamin Conditioner with vitamins B3, B5, C and E and Organic Coconut oil,

    Multivitamin Conditioner with vitamins B3, B5, C and E and Organic Coconut oil,

    £6.50
  • Multivitamin Face & Body Cream with vitamins B3, B5, C and E and Organic Shea butter
    Multivitamin Face & Body Cream with vitamins B3, B5, C and E and Organic Shea butter

    Multivitamin Face & Body Cream with vitamins B3, B5, C and E and Organic Shea butter

    £6.50